5 Best Free email marketing platforms
Consequently, you have opted to dedicate more time to your small business. You could be working out of your bedroom, but your customers don’t need to be aware of this fact.
You’ve been sending emails to a list of about 50-200 contacts that you’ve amassed over the course of the past six months, but Outlook is no longer up to the work at hand. You’ve probably experienced the occasional email that gets lost in the void of spam folders, or the time you accidentally copied instead of BCCed someone in an email.
With free email marketing software, what kind of outcomes can I expect to see in the future?
You’ll be surprised at how much you can get for absolutely nothing! It is possible to have an infinite number of subscribers or send an unlimited number of emails each month with some services.
Keep a watch out for new features like as landing pages, transactional email, and automation that are periodically added to the platform.
The specific characteristics that you find appealing will differ depending on the requirements of your company. However, there are additional considerations to evaluate when selecting an email marketing solution, including:
• Is it possible to get email templates as part of the package? And do the designs have a nice appearance to them?
• Is the free plan included of landing pages, and if yes, what kind of design is used on these sites? In the case of those who do not yet have a website, this is really advantageous.
• Is email automation a component of the overall solution you’re offering? In addition, would I be able to organise my contacts into different groups or lists?
• Will the information contained in the reports given be sufficient for my needs?
• Is there a limit to the number of forms that may be created by me?
• Do transactional emails (if you require them) come with the package?
MailerLite
MailerLite, as the name implies, focuses on providing a straightforward, no-frills email marketing solution to its customers. The end product is a simple-to-use mailing tool that includes several unexpectedly helpful capabilities (think landing pages, forms, and marketing automation). The ‘Free Forever’ plan, on the other hand, grants you access to the majority of their features, but not all of them.
Their tool is extremely user-friendly, so even if you’re a complete rookie to email marketing, you’ll have no trouble getting campaigns up and going with their assistance. Furthermore, as long as you have fewer than 1,000 subscribers, you may send 12,000 emails every month for free, as well as create automations and landing pages at no additional cost.
One area where they might improve is that their templates are not available on the free plan, which means that you’ll have to create your own from scratch. It doesn’t include spam or design testing, and while we enjoy its workflow-based automation editor, it’s only capable of doing a small number of automated tasks (sending trigger-based emails, updating contact fields etc).
MailChimp
For the most part, email marketing might be a bit monotonous at times. A breath of new air, MailChimp’s playful and quirky branding, combined with some excellent, user-friendly features has helped it swiftly become the world’s most popular email marketing service, according to the company’s website.
With their free account, you may send up to 2,000 emails every month to up to 10,000 contacts, and you’ll also have access to landing pages, forms, and reports. In order to receive ad-free emails and access to services like as A/B testing, chat/email support, inbox previews, and time zone delivery, you’ll need to sign up for one of their monthly or pay-per-use plans, which are available for a fee.
They provide a large selection of well-designed and (mostly) mobile-responsive templates, all of which can be customised to meet your specific requirements. Their reporting is thorough, including statistics on conversions, social media activity, e-Commerce monitoring, and the success of email domains. Forms that are simple to connect with your website, landing pages, and over 800 third-party integration possibilities are all available to you.
Sender
Sender is one of the most straightforward email marketing solutions to use, because to its straightforward layout and seamless user experience. Its free plan also includes a considerable amount of storage space and allows you to send up to 15,000 emails every month. An excellent number of features are also offered, including automations, transactional emails, push alerts, and form creation.
It is worth noting that the automations available in the free plan are rather sophisticated – you can, for example, use them to send abandoned cart campaigns and conduct activities such as shifting subscribers to different lists or modifying custom field values. As a whole, the tool’s ease of use is a welcome relief from the overcomplicity of other similar-featured products available on the market.
It would be wonderful to have a couple more email template styles available, which is where they could make improvements. Integrations with third-party tools are limited to a small number of platforms, including WordPress, WooCommerce, and Magento.
Moosend – Best Free email marketing platforms
A new email marketing tool has attracted our eye, and we wanted to share it with you. Design-wise, it’s undoubtedly one of the most aesthetically pleasant options available, thanks to a bright UI and playful branding. In spite of the fact that the free plan is restricted to 1,000 subscribers, it is quite generous in terms of other features: you receive unlimited emails, access to practically all services (with the exception of landing pages and team accounts), and, most surprisingly, no Moosend branding in your emails.
What we liked: The drag-and-drop email editor is simple to use and flexible, allowing you to construct three- and four-column layouts without any coding knowledge. Along with that, you’ll have access to a decent variety of about 40 email templates as well as useful extras such as spam testing, A/B testing, and automation.
It works well for the most part, but there are a few areas that might be made more efficient, such as the email and automations editors. Additionally, we experienced some challenges with deliverability at the beginning of the campaign, and we would recommend keeping a careful check on campaign performance rates in the future.
Sendinblue – Best Free email marketing platforms
From its beginnings as a transactional email provider, Sendinblue has grown to become a leading supplier of email marketing services, with sophisticated capabilities such as SMS marketing and email automation available.
There is no restriction to the amount of subscribers you may have on their free plan, and you can send up to 9,000 emails every month, albeit there is a daily limit of 300 emails. The ability to view email heat maps, see who opened your emails and who clicked on them, and send ad-free emails are among the capabilities that are not available.
Among the features we enjoyed were the opportunities to create and even test different campaign workflows, which were a little more complicated than those offered by other platforms (e.g. based on page visits, email engagement, product purchases). Reporting is also quite decent, however it is a bit bothersome that the free plan does not provide information on who has opened and clicked on your emails in the past. Their paid subscriptions are reasonably priced, with the cheapest starting at only $25 for 40,000 emails.
Choose between the above Best Free email marketing platforms for your next email marketing campaigns.
